During this digital era, technology is the aspect of every day to day life activities. We find technology even if we go to book tickets, communicate, travel, buy groceries, and help to purchase electronic devices online. The present-day evinces automation by technologies and enables us to lead life smartly. With the development of technology, the online ordering of foods and delivery has been rising. One of the important factors responsible for the increasing usage of online grocery shopping is the recent pandemic circumstances. However, consumers have been able to overcome a lot of barriers during grocery shopping on online platforms. It is a common notion of people to visit groceries once a week and stock up materials.

The onset of the Covid-19 pandemic has put a setback to such supermarket visits and laid people to quarantine. This led to the usage of online grocery systems where people receive delivery of products at doorstep. However, a major section of people still prefers to buy groceries from local retail stores. In this blog, we will elaborate on the different reasons that are standing barriers during online grocery shopping and the ways consumers can overcome them.